About us

Star & Van der Gugten a real family business. We’re originally a floral-delivery company, has grown into a flower wholesaler. Provider of purchasing convenience, with wide-ranging, extensive experience in the horticulture sector. With people who know the practical side of the profession.

We belong to the group of the largest suppliers of flowers to florists in the Netherlands and Belgium. We also supply for other segments (floral-delivery drivers, delivery exporters, retailers).

Whether they belong to the upper or middle segment, offering our customers value for their money is the guiding principle of our daily purchasing. We buy at the largest Dutch auction clocks, but also purchase directly from growers. Thanks to our good relationships with growers, we stay up to date with their daily offering. This allows us to provide a tailor-made service to our customers.

Our webshop is an important part of our sales activities. By cooperating with different parties, we are able to offer an incredibly complete assortment. Flowers, plants, woody plants and decoration materials, common and niche products all feature in our assortment. We also supply those products that you would like to offer your customers, but are unable to find.

Our webshop gives you the option of purchasing full kegs. These are always set at small quantities, allowing for small purchases at package prices. In addition, we also sell separate bunches. All this from our daily supply or directly from the growers.

Would you prefer not to buy from our webshop? In that case, you can find our daily offering at our head office in Rijnsburg and the cash-and-carries in Utrecht (SVG-Kapteyn) and Bleiswijk (Berkel Flowers). You can also purchase your flowers from the stand (or via distance purchasing) of all three auctions via us.

That’s what we mean when we say purchasing convenience.

Presentation new webshop

On March 15, Star van der Gugten, together with My-Blush, presented the updated webshop, service and exclusive flowers to florists and growers in the Black Tulip Museum in Lisse!

Exclusive products throughout the year

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